DESIGNED FOR

Geoscientists, Engineers, Managers, and Executives responsible for defining, assessing and developing business alternatives

YOU WILL LEARN HOW TO

• Summarize, present and discuss strategic management topics and issues

• Determine the factors that influence organizations to change their level of strategic thinking

• Identify, understand, analyze and evaluate the strategies of their own units/divisions and other businesses

• Describe, apply, draw, and defend conclusions from strategic analysis tools

ABOUT THE COURSE

This course is a hands-on, case-based course focused on managers responsible for building and sustaining a successful strategic plan. Participants are exposed to a variety of perspectives on, approaches to, and tools for the conduct of strategic management.  Applied projects during this course provide opportunities for individualized and team-based learning.  Teaching approach follows an iterative process of interactive discussions, application of materials, discussion of results, and re-application of materials to new contexts.

COURSE CONTENT

• SWOT (strengths, weaknesses, opportunities, threats) analysis

• Scenario analysis and planning

• Rigorous strategic planning methodologies

• Boston Consulting Group (BCG) Growth Share matrix

• BCG Experience Curve

• Bowman's Strategy Clock

• Michael Porter's Value Chain

• Game Theory

• Innovation Acceleration

• Six-Hat Thinking

• Strategic vs. Operational Decisions

• Cognition maps

• Frames of Reference

• Learning organization

• Double-Loop Learning

• Intellectual Capital Management

• Chaos Theory

• Six Sigma

• Customer and Stakeholder analysis

• Conflict Resolution

• Organizational Network Analysis

• Corporate Culture

• Organizational Systems

• Contingency theory

• Market diversity and niche

• Kotter's Eight Stages of Change